Details

Session Overview: To be competitive in the current marketplace it is necessary to have a competition strategy. The use of Porter’s Generic Competitive Strategies will be presented with an emphasis on differentiation. Even well differentiated practices can be stagnant and not tuned to current knowledge and technology of the 21st century. Updated differentiation can designate the practice as the local premier clinic for hearing healthcare increasing referrals significantly. Being clued-in, differentiated by product, comorbidity monitoring and screening, today’s diagnostics, technology, pricing, and relationship development are essential components for success in competitive markets. By participating in this session, you will be able to: - Describe and use Porter’s Generic Competitive Strategies to position their practice with a competitive market - Return to your practice, update your differentiation strategy to current knowledge and technology as well as increase reimbursement for diagnostic testing

 

Presenter(s): Robert Traynor

 

Event: Trans Tasman Conference 2020